A well-known established Swedish fashion brand with a growing position on the Swedish market. The designer and founder behind the brand is Valerie Aflalo. She grew up in a fashion entrepreneurial family and her father introduced Yves Saint Laurent in Scandinavia in the early 70s. The company is still one of the leading agents in Scandinavia. When Valerie returned from her trainee position with Renato Nucci in Paris, she started her own brand in 2006.
The concept is to design and promote high fashion, from an everyday style to evening wear with an individualistic edge. The clothes have a unique look combining Swedish design and French luxury.
It is easy to distinguish the Valerie garments among other brands. There is a great passion of finding characteristic European made fabrics, such as embroidered tulle, jacquards, lace and silk crepes. All the details and fabrics used are always carefully picked with high quality and symbolize the DNA of the brand. The collection is mainly produced in Europe, with exception of the hand embroidered pieces.
In April 2012 Valerie launched her first concept shop in the fashionable MOOD Stockholm. At the moment Valerie is represented in around 80 retailers in Scandinavia and abroad.